The state’s camper trailer industry is experiencing a growth trend that is likely to continue as the baby boomers, among others, discover the joys of the open road.
Off-road camper manufacturers Pioneer Campers director Robin McConnochy said research indicated market growth of between 15 and 20 percent a year, which was reflected through the growth in numbers attending camping and caravan shows.
“Western Australia and Queensland are the strongest off-road markets in Australia and that is what we have developed our branding and name on,” he said.
Mr McConnochy told WA Business News the company is now manufacturing on-road campers in an effort to expand into a new market segment.
“The overall market I believe is heading more towards the on-road market,” he said.
“For those who don’t want the expense or hassle of towing a caravan, the camper-trailer is a very good alternative, particularly an on-road camper.”
The past three years have been particularly busy for camper trailer manufacturer and hirer, Luxury Caravan Hire.
The owner Dimitri Morfoulis said the company, which manufactures four types of off-road camper trailers, was more of a boutique manufacturer than its competitors.
“If we averaged between 20 and 35 camper trailers a year then we get to know our clients like we would as part of a family,” she said.
“We get a lot of repeat customers and people who have got friends who have got our trailers.”
Mr Dimitri said the company had products to cater for all ages among those looking to enjoy the outdoors experience, from young couples through to those in their late 40s and 70s.
“There are also those customers who are leaving caravans and coming back a step to camper trailers,” he said.
Campers On the Run managing sales manager James Lesley said that, when the company entered the hire and sales market, indications were that there would be excellent prospects from the middle to older demographics, with retirees being the main target business.
“From my experience, this has now changed,” he said. “People purchasing come from all socio-economic groups, range in age from mid 20’s upwards and include senior aged retirees.”
Mr James said those who hired or bought off-road camper trailers seemed to be heading towards bush camping as opposed to organised camping in caravan parks.
“They want to see Australia away from the bitumen,” he said.
Mr James told WA Business News the public was demanding simplicity in erecting and packing away the camper, simple and effective kitchens that only take seconds to set up, and a useable outdoor area for protection from the sun and the rain.
All Seasons Camper Trailer Hire managing director Steven Wadcock said there had been a 40 per cent increase in hire sales from 2004 to 2005 with retirees making up 60 per cent, family groups 30 per cent and singles 10 percent of the market.
“The demand from the public for the provision of top-level products, and professional services is becoming paramount,” he said.
“People are no longer prepared to deal with small hire outlets who offer only second-hand, or rundown tents or trailers.”
Mr James said novices were more interested in taking part in hiring camper trailers, as they didn’t want to spend their money until they were sure they would enjoy the camping lifestyle.
Most likely when a person launches a new business endeavor, they know that they will need to have a good understanding of what makes good business sense. However, they may not wholly comprehend that there could be so much more to it when considering an online business venture.
The field specific lingo like SEO, or search engine optimization, can make small business owners head spin when they first hear the term. So, it may be helpful to delve a little bit deeper into the topic at hand and to review some related information.
This article will describe a few points as to why small business owners choose not to initially take part in the hot topic item of search engine optimization. Conquering the online world of capital venture can appear to be daunting enough without the added stress and strain of learning how to market the business and then promote it as well. So many small business owners do not want to invest in SEO, which seems to beg the question as to why that is.
No Idea Where to Begin
When starting anything new in life, it has to start somewhere. And that usually entails a basic understanding of the foundation upon which it is built. Search engine optimization, in its simplest definition, is a means under which a search tool accepts keywords to be typed in and then the search engine goes and looks for those keywords in order to make a match for the searcher. The end result is a list of related topics that stems directly from the keywords that were initially entered.
Some such search engines include; Google Search, Yahoo, Bing, Aol, Ask, MyWebSearch, WebCrawler, and InforSpace. Those are just a few of the multitude that is utilized daily on the Internet all across the world. With all of that being said, it may seem daunting to try to understand what all of that means. It can be very confusing and hard to understand and that is the primary reason that most small business owners choose not to invest in search engine optimization tools. If you want to comprehend SEO thoroughly, you need start from its basic information, and I find this article from MOZ would be useful for a fresh start.
However, there are many ways in which it could be deployed in order to make for enhanced business efforts. A small business can create a website with the key features that allow the search engines to find the critical keywords to make their business come up higher on the list of results.
Things like uploading pictures and images with an accurate description nestled just below offers a way for the viewer to scroll over the item and to see those words. It also gives the search engine a target to shoot at in that, when someone types in affordable SEO in Brisbane, it finds the correct ones.
Cost Too Much
The second primary reason that small business owners choose not to partake in search engine optimization is that they fear it will ultimately cost too much for them and in turn, will leave them in dire straits overall.
One cost involved with SEO is for a writer to create original and unique content to post on the company’s website that is essentially keyword rich in its content. The richer that the material is the more likely it is to be found by a search engine which makes it very important.
The content that is generally used to be posted on the website can consist of articles, customer reviews, product descriptions, stories of interest, newsletters, updates, and any other related materials. For example, if a pizzeria specializes in something in particular like thin crust pizza or a wood burning pizza oven those words can be utilized to set them apart from their competitors.
And the strategically placed keywords that are posted with pictures or images on the website might be; wood burning oven, thin crust, the business address, name, phone number, and hours of service. All of those things will help a small business be easier to find.
The process won’t cost too much if it is deployed correctly, and the SEO campaign would be quicker and cheaper if it starts off with a new website. Once the website is on page 1 of SERP, you delight all the hard works and money will get paid off. Comparing to other traditional advertisements, SEO is a better investment for small and medium business owner
Wait Too Long to See Results
The third greatest fear is that the business owner will not be able to see the return on investment and if they do then it will have taken entirely too long to get there. It is true that seeing what search engine optimization is capable of does take time and in some cases, it could take a considerable amount of time. However, some small business owners have bragged about reaping the rewards of its success as well when they were willing to put in the time that it took.
The main reason that it does take so long is because it is generally accomplished in steps. It starts with the creation of the website, then images and pictures are uploaded, and lastly feature articles are created that are SEO rich in content to bring the new customer in.
Everyone SEO campaigns, some has faster result than the others. If we look at case by case, we will see there are many factors which affect the outcome of an SEO campaign, for instance, is the website brand new, are those keywords high competitive, are those keywords sensitive in Google eyes (adult, pharmacy, payday loan)… At the end of the day, if an SEO campaign follows the Google guidelines, you will see the outcome very quickly.
What’s the Advantage?
What’s the advantage? That is a question that everyone seems to be stumbling over. And most likely it’s a hard step to take because the results can appear to be very fluid, especially in the beginning. That in and of itself created concern about what SEO efforts will bring into the business.
When done correctly, SEO can create an online virtual encounter when the person searching for a product or service that a small business owner offers is found. It offers the potential to find and involve new customers that would not otherwise have found a particular website or bricks and mortar styled store.
For a small business owner, a long confusing phrase like search engine optimization can bring them to their knees. But it does not have to be a scary experience if there is a good understanding of what it is and what it can ultimately accomplish for a long term plan.
It is trusted sense, an opportunity, a strategically planned business endeavor that can help more people looking for that particular product or service to find their way to a potential customer. Search engine tools are hugely powerful in an online business world and that makes SEO consideration and important component of the whole.
Logistic services are easier said than done. Whether on a local or a global basis, the burden of transportation and logistics is to ensure services are offered at a competitive price for better in a trade with customers or trade partners. Transportation management has for many years a non-priority for most organisations but it has a fast consideration recently thus ought to be kept an eye. Being in partnership with trading partners can be a great challenge because of their abundance and the expected change of relationship on a daily basis depending on their supply chain and daily contentment. With a bunch of customers around, their situation always calls for a slot of unique expertise around ranging from the customer services down to the sectors of transportation and logistics. This will thereby bring a better performance and increased a quality of service production towards the good or the betterment.
Managements that have always accomplished have had a series of structured and more established maneuvers, great deals in inventories, supervision of the packing or packaging and the functions towards distributing an end product. Outsourcing to a third party companionship or professionals can always earn the ability of a company to greatly focus or thrive. One might get much worried about the act towards the supply chain but enough control towards this can give less to even a no risk to the company. Alternatively, one can always have more focus on the major business and still maintain its performance minus other sources for assistance around.
As unity goes hand in hand with strength, there is always a necessity to team up and make associations with other bodies including the supply chain board allies and the various administration bodies associated with the operations. They create a sense of togetherness and one can learn through the logistics services offered by their superior counterparts. This is supreme for competent and effectual operations all the way through. The need to come in unison with the government is the essence of protection and offer on defence. Failure to put together with these bodies equates to slower performance and possibly pricey fines that come in with non-cooperation.
For companies that seek for a competitive advantage in the market world, reaching out to the best for the customers is important for a complete success. Without this, the customers realise their needs are less reached and in this case, they move out for the greener pasture offered in other companies who put more effort on their satisfaction. Customer satisfaction is a vital thing that needs more attention than even an employer and much attention is directed to this on their quality expectation plus the way of reaching or communicating with them. This is one of the key services in the industry whose main feature is influenced by customers demand.
While a good number of companies are having a great struggle outsourcing various functions for their companies or businesses, they more often turn down an essential part of the step that is getting the required equipment or orders by the customers to their homes or right at their doorstep. This is a great responsibility to consumers and this offers the best way to win customers heart and trust through this option. Transportation for most companies has had low visibility compared to other departments.
Instead of other managements trying to determine how to be of more effect the reverse is done seeking more guidance from them which makes it difficult to reach the desired goal.
Profitability is always the aim of every company or an individual in a particular sector of participation. Prosperity and success are always achievable but after a tedious process with determination. It is always associated with hard work and challenges. Managing the source, promotion of transport and logistics services, for example, is a tremendously multifaceted factor of great significance towards profitability of one’s company. For a freight forwarding company provider, managing the sell-side and the buy-side contracts is a daunting business that needs better and skilled management.
In the sectors of fleet operations, for example, improvement of productivity is essential alongside safety of the fleet and its performance. The major goal is to ensure efficiency is reached by all means in terms of management. New and improved services, complying with the government regulations and having an improved management of the drivers performance moves more clients to the services. As a result trust with the service providers should be established as at times defective and not to be relied on providers is chosen.